Kin Connect News

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7 new salon business tips to grow your salon’s income & profit

As a salon owner, you want to make sure that your business is as successful as possible. You want to make sure that your income and profits are growing and that you are providing the best services for your clients. To help you achieve this, here are 7 new salon business tips to grow your salon’s income and profit.

1. Invest in Quality Products

The quality of the products you use in your salon can have a huge impact on the success of your business. Investing in high-quality products will ensure that your clients get the best experience possible when they come to your salon. High-quality products will also help you save money in the long run, as they will last longer and require less maintenance than cheaper alternatives. Brands such as milk_shake, Redken, and Pureology give the best results. These companies will also support your overall business and branding.

2. Utilise Online Booking Systems

In this day and age, there are some really cost effective ways to make sure you take your salon business online. Online booking systems such as Fresha and Salon IQ can be a great way to streamline the booking process for both you and your clients. By utilising an online booking system, you can reduce wait times for clients and make it easier for them to book appointments with you. This can help increase customer satisfaction and ultimately lead to more repeat customers and increased profits for your salon, plus a great way to analyse your business.

3. Offer Salon Loyalty Programs

Loyalty programs are a great way to reward customers who frequently visit your salon and encourage them to keep coming back. Offering discounts or other incentives for returning customers can be a great way to increase customer loyalty and boost profits over time. A word to the wise, make sure you always plan any discount or loyalty scheme, don’t give too much away and make sure whatever your loyalty scheme, that it won’t eat into your profits.

4. Focus on Customer Service

Providing excellent customer service is essential if you want to keep customers coming back again and again. Make sure that all of your employees are trained in customer service best practices so that every client has a positive experience when they come into your salon. This will help ensure that customers keep coming back, which will lead to increased profits over time. This topic is one that we will be focussing on through September 2023, with our event Stylist Evolution.

5. Invest in Advertising & Marketing

Investing in advertising and marketing is essential if you want people to know about your business and attract new customers. There are many different ways that you can advertise, from traditional methods such as print ads or radio spots, to more modern methods such as social media campaigns or email marketing campaigns. Investing in advertising and marketing can be expensive, but it is an important part of growing any business, so make sure that you allocate some of your budget towards these activities each month if possible.

6 . Salon Recruitment – Hire Experienced Employees

Hiring experienced employees is key if you want to provide the best services possible for your clients. We all know this is easier said than done though with the skills gap the industry is currently facing. Experienced employees will be able to provide higher quality services than inexperienced ones, which will lead to happier customers who are more likely to return again in the future (and recommend their friends). Make sure that when hiring new employees, you take their experience into consideration so that they can provide the best services possible for your clients .

7 . Take Advantage of Technology

Technology has made it easier than ever before for salons owners like yourself to manage their businesses effectively . There are many different types of software available today designed specifically for salons , such as appointment scheduling software , inventory management software , or even point-of-sale systems . Taking advantage of these types of technologies can help streamline processes within your business , saving time , money , and resources while also helping improve customer service .

Implementing these 7 new tips into your salon business strategy can help grow both its income and profits over time . With some hard work , dedication , and these tips at hand , there’s no reason why you won’t be able see success with running a successful salon !

For more information on how the Kin Connect team can help implement these 7 steps, book your 20 minute discovery call.